Monthly Archives: February 2017

Shark Photography

We all remember the horrifying movie Jaws. How that massive great white shark terrorized all the people in that seaside town until Roy Scheider eventually killed it. Since then, people have had a morbid fascination with sharks in general, not just great whites.

Get Rid of the View Finder

One of the most important rules to follow in shark photography is that you don’t need your camera’s view finder. This means you’ll have to start snapping your shark images by instinct alone, but it’s really for your own good (and safety).

After you’ve dealt with pre-setting your focus, you’re good to go. The more you get comfortable with working underwater and also with the view of different lenses (wide-angle, fisheye, etc.), the more naturally you’ll frame your shots underwater just by pointing your camera at the sharks.

Not having to deal with the view finder also leaves you free to be more aware of your surroundings – which is always helpful when you’re surrounded by potentially dangerous sharks.

The Perfect Lenses for the Job

Shark photography works best when you have the correct lenses. Ideally, you’ll want to use a wide-angle lens, and this is a general rule of thumb that applies to most cases of shark photography. If you want to go in closer still, you can use a macro lens, which is perfect for getting specific, interesting features of sharks up close and personal (such as neat markings or their eyes).

Then, there are also fisheye lenses that are meant for very wide shots if the shark is that close to you. The fisheye is your go-to lens if you want to capture numerous sharks together in the same shot. A 10-17mm fisheye works best in this situation, but at other times, it’ll be too wide.

When you want to shoot sharks that are unpredictable in their swimming patterns, go with the 12-24mm rectilinear option. If you’re in full frame, use anything in the 17–70mm range.

As for aperture, a maximum aperture of f/2.8 gives good results if you’re utilizing a fast lens. Alternately, f/4 with a constant aperture across the range also gives good outcomes.

Find the Sharks in the Best Places

Some parts of the world are just better suited for shark photography because of the plethora of sharks and the ease of access of the location. If you think you can just go into any saltwater area (read: any ocean) and have great opportunities, you’ll find a different story altogether.

The Power of Professional Photos in Building Your Brand

Creating an image or brand for your product is important if your goal is to build awareness among consumers and achieve success. Conceptualizing a brand can be easy, but exposing it to the buying public involves a long process. Professional photography is one of the best ways to establish a brand.

What is Branding?

A brand refers to the image of a product or company. It acts as the identification of whatever product you are trying to promote or sell. A brand is the first and last thing that consumers take note of and remember. For example, a well-made logo can help consumers easily identify a company. Product slogans have the same effect, too. Aside from logos and slogans, brands can also be names, symbols, designs or any unique identifying feature of a product.

When you use your brand and market it to consumers to help create awareness, what you are doing is branding. This is used not only for the buying public to recognize or familiarize the product, but also to establish a standard and reputation that will become synonymous with the company. In today’s Internet-crazy world, branding is as important as the food we eat every day.

So if you want your product or company to soar high in the marketplace – both online and offline – you need to have good branding strategies. And, as previously mentioned, one of the best ways to do this is by hiring the services of a professional photographer.

Professional Photos Help Build Brands

Many business owners tend to think twice before spending money on professional photographers. Some prefer to simply use stock photos or ask one of their employees to take the photos of their products. While it is understandable for businesses to closely follow financial spending, it is also important to emphasize that getting help from a professional photographer is an essential branding investment. Your company will benefit a lot, especially in terms of product/service awareness and consumer engagement.

There are several reasons why stock photos and point-and-shoot cameras will not be able to deliver the message you want your consumers to understand.

Essential Wedding Photography Tips

A wedding is a special event that marks a vital transition in the life of lovers, and so documenting its proceedings should come with a great deal of care and accuracy.

1. Expect the unexpected

One of the things as a photographer you need to learn is that things could go wrong any time and this could in some way form the best moment. All you need to do is to embrace the event with an open mind and a flexible eye so as to capture moments as they come not as your fixed plan says you should do.

2. Have fun

A wedding is an event that is all about celebrating, so you should not be left behind while the rest will be enjoying themselves. Having fun allows you to be relaxed and this increases your confidence and accuracy level.

3. Set continuous shooting mode

Events proceed quickly at some point and this where you need to capture the drama as it unfolds. To achieve the goal easily, you should use continuous shooting mode, which allows you to capture as many photos as possible within a short time span.

4. Try group shots

Trying to capture every person in the wedding is also important as this gives a preview of the amount of frenzy present in the event, and it allows you to share the story better. You could do this by getting on a raised ground where you can easily capture every person in the venue.

5. Fill flash

During the day where there could be shadow, a little fill in flash comes in handy as it works out the clarity stolen by the differences in lighting on that day. You need to keep your flash attached to achieve this.

6. Get a little creative

Having a fixed perspective while shooting wedding photos could limit your effectiveness. You need to include some creativity by coming up with ideas like using different angles to create the dramatic and unexpected shots your photos should have.

7. Don’t delete your mistakes

Many photographers are tempted to discard their mistakes but this is also a mistake in itself. Images can be cropped to give a perfect photo, so not every image you feel is not perfect is useless.

8. Pay attention to your backgrounds

The biggest challenge about wedding photography is that you will have people moving about and you cannot control where they should be at any particular time. It is, therefore, advisable to time when your target is at an uncluttered background to create emphasis.

9. Do it RAW

Many people don’t prefer shooting in RAW because of the processing time, but gives you much more flexibility to manipulate the shots after taking. You are not assured to get the perfect lighting and this means you need to make manipulations to cater for your needs perfectly.

10. Apply diffused light

You also need to have the ability to diffuse light as this will help you when the light in the venue is too low. You can do this relatively easily with a diffuser.

11. Exude boldness

Being timid won’t give you the perfect shot and sometimes you need to be strong to capture a moment. Timing is vital and thinking ahead allows you to get the perfect position for key moments.

12. Invite a second photographer

You cannot be everywhere every time and this is the reason you need to work with someone else. With another photographer (i.e.: a second shooter) helping you, it becomes easy to focus on one area by minimizing movement.

13. Have two cameras

Hire or borrow an extra camera and make sure to use a different lens. This allows you to create diversity and come up with perfect shots for different moments.

The Best Way to Take Fireworks Photos

Whether you’re on the beach or at a baseball game, if you’re planning to capture some awesome fireworks photos this summer, be sure to check out this simple guide to shutter speed, gear, ISO and aperture before you head out.

For a more comprehensive education on the secrets of exposure, lighting and lenses, consider taking NYIP’s complete professional photography course.

Shutter Speed:

From the second it’s launched from the ground until the moment the sparks really begin to fade, the explosion of a firework takes some time. That being said, you need to be careful when selecting your exposure settings. Generally, we recommend that you should have an exposure setting of at least one full second. But often, having an exposure of even 2 seconds+ can capture awesome images. If the exposure is too short, you probably won’t catch the full burst and the firework explosion shot will look kind of pitiful and underwhelming. To get that huge colorful starburst all in one shot, 1-4 seconds is the way to go.

Cameras:

The type of camera you choose to work with will also inevitably effect the shots you’ll achieve. It’s super easy to adjust your exposure using a DSLR. If you’re working in manual mode, you can also just use the bulb setting (B setting) to save time- or you can select shutter priority mode to control the shutter speed for you. If you’re using B setting, note that you should also be working with a cable release. If you’re using a digital point-and-shoot mode, your camera might actually have its own fireworks mode that will give you an ideal long exposure. If you instead have manual settings, we recommend you simply figure out the look you’re going for through some careful trial and error at the beginning of the fireworks show.

Aperture:

The right f-stop for you will depend on the ISO you choose. It’s important to keep in mind that just because the sky is inevitably going to be dark, that doesn’t necessarily mean you need a super wide aperture. In fact we’d argue that for the best shots, you should work with the opposite. To intensify the colorful bursts of fireworks, we recommend you use a smaller aperture like ƒ/8, ƒ/11, or even ƒ/16. As with your choice of shutter speed, you will also have to adjust your aperture manually.